Conduct Rules for Financial Information Communicators: POJK 6/2026

Indonesia's Financial Services Authority has issued Peraturan Otoritas Jasa Keuangan Nomor 6 Tahun 2026 tentang Perilaku Penyampai Informasi Sektor Jasa Keuangan (OJK Regulation No. 6 of 2026 on the Conduct of Financial Services Sector Information Communicators). The instrument runs to 35 articles and brings parties outside licensed financial firms who communicate financial information to the public within the regulator's supervisory reach.

Issue

The regulation addresses a category of actor that sits outside the existing licensing chain. Pasal 1 defines a Penyampai Informasi, or information communicator, as a party other than a financial services business actor (PUJK) that conveys financial sector information intended, directly or indirectly, to raise financial literacy or to influence consumers and the public in using financial products and services. The same article defines Informasi broadly, covering statements, data, facts and explanations presented in any packaging or format through electronic or non-electronic media. Read together, the definitions capture social media commentators, affiliate marketers and content producers who promote or explain financial products without holding a licence themselves.

Key Provisions

Pasal 7 governs the situation where an information communicator conducts marketing activity as referred to in Pasal 5 paragraph (1) letter b. Such marketing must be carried out in cooperation with a PUJK, and paragraph (2) places eight obligations on that PUJK. The licensed firm must ensure the communicator states its identity and its relationship with the firm before conveying information; confine marketing to products and services listed in the agreement between them; verify that those products hold an OJK licence; satisfy itself that the communicator has the skills, competence and qualifications to convey information about the product; ensure consumer data is not misused and data protection rules are observed; supply complete product information; accept responsibility for the information the communicator conveys; and evaluate the marketing activity periodically.

Paragraphs (4) and (5) place a parallel disclosure duty on the communicator, who must state its own identity and its relationship with the PUJK clearly and in terms the audience can understand, using a method suited to the channel. Paragraph (6) singles out crypto assets: an information communicator may market crypto asset products to the public only through the PUJK's official media. Paragraph (7) sets out the administrative sanctions for a PUJK that breaches paragraph (2), ranging from written warning through restriction, suspension of products or business activity, dismissal of management and administrative fines, to revocation of a product licence or of the business licence itself. Under paragraph (8), the sanctions from restriction onwards may be imposed with or without a prior written warning.

Implications

The enforcement route for communicators themselves runs through access blocking rather than licensing. Pasal 12 paragraph (1) allows OJK to submit a request for termination of access to the minister responsible for communications and informatics where a communicator conveys information through electronic media that does not accord with the regulation. Paragraph (2) makes that request conditional on the communicator having failed to act on prior guidance under Pasal 10. Paragraph (3) carves out an exception: where an urgent condition has caused or risks causing significant loss to consumers and the public, OJK may submit the request directly without prior guidance. Paragraph (4) permits OJK to announce the termination of access publicly.

The design allocates compliance work to licensed firms while reserving a direct remedy against unlicensed speech channels. A PUJK that enters affiliate or influencer arrangements now carries responsibility for what its counterparty says, and the sanction ladder in Pasal 7 paragraph (7) attaches to the firm rather than to the communicator. Firms operating under other OJK rules issued during 2026, including other conduct instruments from the same year, will need to align their marketing agreements with the eight obligations before relying on third-party distribution.

Regulatory Context

Pasal 13 records that OJK may coordinate with other parties in connection with financial sector information activity, which supports the referral mechanism to the communications ministry. Pasal 14 sets two exclusions from the regulation: information conveyed by professions outside the financial services sector while performing their professional duties under legislation and subject to a professional code of ethics, and information activity initiated by government or by an authority in line with its statutory duties and functions. The regulation therefore leaves professional advice and official public communication outside its perimeter, alongside the prudential and market conduct requirements set by further OJK regulations issued in 2026.

Read the full regulation in the CRPG Law Database.

Methodology: This memo summarises the official regulation text and is not legal advice; report corrections to contact@crpg.info.

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